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One of the shows segments, Now This, typically showcases a humorous moment of local broadcast news.
The show also has strong feelings about pumpkin spice flavored items, and has a recurring bit on the subject dating back to 2014, according to Time.
This time when the show expressed those feelings while razzing local television station abc27.
During some banter on a morning broadcast, Meteorologist Eric Finkenbinder mentioned he has been asked what is in pumpkin spice and he tells the audience, he doesn't care.
The ominous over voice is elated.
The abc27 portion of the Now This segment ends when the voice over swears at Finkenbinder and calls him a "nerd."
The entire bit ends when the over voice learns of about Bud Light Pumpkin Spice Seltzer and the voice actor gets sad and leaves.
The seltzer is not a joke, according to USA Today.
Daily Voice has reached out to abc27 and Meteorologist Eric Finkenbinder for a comment an did not receive and immediate response.
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